Protocol chauffeur work in Dubai is its own discipline — it sits between executive transport and close-protection, and the chauffeur is the part most teams under-spec. Chauffeurr supplies the part of the detail that touches the principal most often: a single named driver, briefed on the day's schedule, the venues, the exit points and the principal's preferences, in a vehicle that looks correct on every kerb in the city.
Most protocol bookings are single-vehicle — a Mercedes S-Class or a blacked-out Cadillac Escalade with a chauffeur who has done the route before. For higher-profile visits we coordinate two-car (principal + EP) and three-car motorcade configurations with our chauffeurs in lead and follow positions, route pre-driven the day before, and a control number for the trip coordinator. For armoured B6/B7 work we partner with a licensed UAE armoured operator on the vehicle while keeping our own vetted chauffeur in the driving seat.
The same discipline runs at the airports. Inside-arrivals meet-and-greet at DXB First & Business, apron-side staging for private jets at DWC, porter coordination, and no name on the windscreen sign — these are standard, not extras. NDAs are signed on request; client-supplied paperwork is fine; and the chauffeur is briefed not to discuss the principal with any third party, including hotel staff.
| Service | Detail | Fare |
|---|---|---|
| S-Class · protocol hourly | Single vehicle · briefed driver | AED 250/hr |
| Escalade · protocol hourly | VIP SUV · briefed driver | AED 320/hr |
| Two-car (S-Class + Escalade) | Principal + EP · hourly | AED 520/hr |
| Three-car motorcade | Lead + principal + follow | from AED 800/hr |
| DXB First/Business protocol | Inside arrivals · porter | AED 350 |
| DWC private jet protocol | Apron-side staging | from AED 400 |
| Daily programme — S-Class | Same chauffeur · 12 hours | from AED 2,200 |
| Armoured B6/B7 (partner) | Advance notice required | by request |
A protocol-trained chauffeur is one step above an executive chauffeur — briefed on the principal's route, schedule and security posture, drilled on door timing and motorcade order, and trained to operate quietly alongside an EP team or hotel security. The vehicle is usually a blacked-out S-Class or Cadillac Escalade; for multi-vehicle moves we coordinate the lead/follow order with your team.
Standard Chauffeurr fleet is non-armoured executive — Mercedes S-Class, BMW 7 Series, Cadillac Escalade, Mercedes V-Class. For armoured (B6 / B7) vehicles we partner with a licensed UAE armoured operator and coordinate the booking; quotes are by request and require advance notice. The chauffeur supplied is still ours, vetted under our hiring process.
Yes — and this is the standard for protocol work. One named chauffeur is assigned to the principal for the visit, briefed on hotel, venues, exits, and any preferences (no conversation, water temperature, music off, specific door side). For multi-day or multi-week programmes a primary chauffeur plus a vetted backup is the standard configuration.
Yes — Chauffeurr signs mutual NDAs on request and is comfortable with client-supplied paperwork. Standard practice for protocol work also includes no name on the windscreen sign, generic plates where possible, and the chauffeur briefed not to discuss the principal with any third party including hotel staff.
Yes. Two-car (principal + EP), three-car (lead + principal + follow) and larger configurations are quoted as packages. Chauffeurs drive in formation, route is pre-driven the day before for the primary venues, and a control number is given to the trip coordinator. For airport arrivals we coordinate inside-arrivals meet-and-greet with the vehicle staged at the official pickup lane.
All four — DXB (Dubai International), DWC (Al Maktoum), AUH (Abu Dhabi) and SHJ (Sharjah). Protocol pickups at DXB Terminal 1 First & Business arrivals, and the private jet terminal at DWC, are routine. Inside-arrivals meet-and-greet and porter coordination are included on every protocol job.
Yes. For diplomatic visits we liaise directly with the embassy's local protocol officer or the UAE host's protocol desk — flag etiquette on the vehicle where authorised, kerbside timing aligned to the principal's RON, and the chauffeur briefed on the official greeting party at the venue. Plate preferences and vehicle colour (black on black, no logos) are standard.
Yes — a small panel of female chauffeurs is available for principals who require it, including for HNW family travel, female-only protocol details, and certain cultural contexts. Same vetting and protocol training as the rest of the team; advance notice of 48 hours is preferred to guarantee availability.
Pre-paid against a programme estimate, or net-30 to a corporate / family-office entity — no card terminals in the cabin, no receipt handed to the principal, no booking name shown to the chauffeur where the client requests a coded reference. Final reconciliation is delivered as a single VAT-compliant invoice to the named billing contact.