Quick answer: 'chauffeur' (one r) is the English dictionary word for a professional driver. 'Chauffeurr' (two r's) is the brand name of the on-demand chauffeur service operated by Al Rwad Limousine LLC, DED licensed and RTA regulated in Dubai under trade licence 578599.
Why the double-r? When we launched, the obvious one-r domain wasn't available — and we wanted a name that was unmistakably ours, easy to spell once you knew it, and a small wink to the French roots of the word (from chauffer, to heat — the original chauffeurs literally fired the boiler of the first steam cars). Chauffeurr was born.
It does mean we lose some search traffic to companies that bought the dictionary spelling. We're fine with that. The clients who book Chauffeurr come for the fleet, the chauffeurs and the consistency — not the URL. If you found us by typing the wrong spelling on purpose, welcome.
This page covers brand · uae. The operating model behind it is the same everywhere we work in the Emirates, and it is the reason international travel programmes route their UAE legs to us.
When a traveller books premium ground transport through a worldwide platform, the company taking the payment is almost never the company driving the car. The local leg is passed to whichever supplier is available, and nobody in the destination market owns the outcome. Chauffeurr removes that layer: we operate only in the United Arab Emirates, with vehicles licensed to us, chauffeurs employed by us and a dispatch desk sitting in Dubai on local time.
That is why international networks, hotel concierge teams, travel management companies and corporate travel departments keep their global tooling and hand the UAE portion to a specialist. They get a single accountable operator for every emirate, licence documentation on request, and an operations contact who can reroute a car in real time rather than escalate a ticket overnight.
For travellers it shows up as detail: chauffeurs who know the correct tower entrance, the community gates that need a pass logged in advance, where a car can legally wait through a long meeting, and how much time a route genuinely needs at peak. Fares are fixed before departure with Salik, parking and fuel included, so the price quoted is the price invoiced.
Placing UAE ground transport for a network, property or corporate programme? Read how partner accounts work or message the operations desk on +971 (50) 239 0670.
The English dictionary word is 'chauffeur' (single r). Chauffeurr (double r) is a brand name — the trading name of Al Rwad Limousine LLC's premium on-demand chauffeur service in the UAE. So both spellings are correct, depending on whether you mean the profession or the company.
When we launched, the dictionary domain (chauffeur.ae and chauffeur.com) was already taken by other operators worldwide. Rather than choose a less memorable name, we doubled the 'r' — a small play on the French origin of the word, and a way to claim a brand that is unmistakably ours.
We're one of several Dubai chauffeur companies — but we're the on-demand, DED licensed and RTA regulated service operated by Al Rwad Limousine LLC (trade licence 578599), with a 4.9 average rating across 320+ verified reviews and 24/7 dispatch from our office at Ibn Battuta Gate.
Yes — our website is www.chauffeurr.ae (two R's). If you remember just 'chauffeurr Dubai' on Google, we'll be the top result. We also redirect chauffeurr.com and chauffeurr.io to the .ae site.
Chauffeur comes from the French verb 'chauffer' — to heat. In the late 1800s, drivers of the earliest steam-powered cars literally had to stoke a fire to keep the boiler warm. The name stuck even after combustion engines arrived. Today it means a professionally-employed driver.